Are you aware of all the athletes using pickle juice? If not, you should be. Studies show that pickle juice located at the bottom of a normal pickle jar effectively reduces the occurance of muscle cramps. This juice offers high performance athletes witht he right amount of salt, fluids, and vineger. Athletes need vinegar to stop cramps from occurring.
After sweating out in gym for hours, what would you prefer to drink? For now, conventional sports drinks have been the most popular among athletes, but a lesser known drink – ‘Pick Juice Drinks’ or ‘Pickle Juice’ has suddenly emerged from the wild. What’s more interesting is athletes are taking interest in it too.
So what makes this pickle drink so popular? There is nothing really special in this drink, purely extracted out of pickles. But it’s indeed close to magic, the way it comes down heavily on cramps. No wonder why athletes have developed an inclination towards it. Especially in hot & humid conditions, sportsmen often tend to break down on field. Cramps, thought not that serious in nature, might cause unpleasant strain & renders their limb momentarily immobile.
In a research carried out in Brigham Young University, it has been revealed that people felt relieved within 85 seconds after consuming pickle juice. This compelled researchers to come up with yet another interesting conclusion – could it be a neurological effect, which is generated through stomach releasing water and salts in a flash?
Interestingly, the founder of pickle juice, Brandon Brooks was completely unaware of this fact, when his company was at an initial stage in 2000. It was only when a former store director of “Kroger’s” noticed the meteoric success of pomegranate & carrot juice, decided to have a game with golden pickle juice, a move, which clicked off. Very soon, Brandon’s products were making a buzz and that’s exactly when, he started getting orders from sports and athletic trainers.
The product got some facelifts in the form of new and fresh designs on 2006. At the same time, conscious attempts have also been made to add more sheen to branding. Dallas Cowboys star Jason Whitten was roped in to promote pickle juice sport, which added more muscles to marketing. Very soon, it was already a smash hit in 23 states at HEB, Academy Sporting Goods, Super 1 Foods and Brookshire’s, where most cases of cramp related breakdowns were reported.
Brandon Brooks enjoyed a comprehensive amount of success & his product kept on over-leaping its’ sales graph. Statistics present an impressive figures as well – in 2010, the sales were up by 102% compared to 2009 and 2011 has been another success story as well, with 54% more products being sold than what it did in 2010. For now, according to reports, Brandon Brooks is no longer interested in reaching out to more large scale retail customers. He definitely deserves a bucketful of accolades for single handedly making his product a well known name in the world of sports. Further, he did all with a meager support staff consisting of only 10 people, with a local pickle factory being the prime supplier of all the juice he sells. A commendable effort indeed!
With the rate at which pickle juice drinks are increasingly finding a place in every athlete’s kit bag, it can be safely said that Mr. Brook’s product has been tremendously successful in taking off. Of course, pickle juice, as an effective remedy for cramps, really does sound unconventional, but, its cent per cent true.